SV_20140002
上海车大
2014 年经政策
Y2014 Policy of SVW VW Demo Car Management

China
海大众汽大众品试驾车管理持政策
Policy of SVW VW Demo Car Management
目的 Purpose:
为更好的推进经销落实和贯彻上海大众试乘试驾管理标准使潜在用户得以充分 享受到试乘试驾服务与体,从而提升客户满意度和成交转化率。
To encourage dealers to implement and execute the criterion of Demo car Management well, bring excellent test drive service and experience to potential customers to improve customer satisfaction and test-to-buy rate.
一、 试乘试驾车配置与支持 Principle of demo car configuration and support
1.对象: 汽车黄牌体 / 权直营 / 均有义 的 试 客户满意度。
Object: All 4S, DMRRS/DCS, RRS/DCS and city-show room dealers of SVW VW brand have the duty to equip demo car to provide customers with excellent test drive service to improve customer satisfaction.
2.规则:试乘试驾车使用期原则上是一年,如有新车型上,则时间针对配置时 间延迟或提前配置试乘试驾车辆。在新车配置完成之前原试乘试驾车不得退
General rules: Demo car usually will be used for one year. If new model launch, SVW will a
djust the equipment time. The original demo car could quit only after the new car registers.
3.配置试乘试驾车具体的配置车型与数量以总部当期发布经销商试乘试驾配置通知为 准。新入网经销商首批试乘试驾车辆的配置以具体通知为准。
Configuration: The equipped demo car model and number will be noticed by
SVW. The first batch demo car of new comer will be noticed by SVW.

4.折扣支持上海大众针对试乘试驾依据综合检查结果全年给予经销商开票价 40%至-4%
的折扣政策,要求试试驾必须上牌后按海大众试乘试驾标准使参与返点计算 的车型是基于每个季度末登记在册的试乘试驾车辆。
Discount support: Dealers will enjoy 40%~-4% discount of demo car in relate to different performance and use the demo car standardly. Discount will be given to all demo car registered in Demo car management system in the end of each quarter.
5.绩效考核根据每度销售用户满意度 CSS经销商神秘客户 MS 和现场检查 OQC 中 试乘试驾模块算综次,按照不同给以不同折扣,随公司季返利 一起发放(折扣见下):
Performance assessment: SVW will calculate the discount level of score of CSS, MS and OQC each quarter. The concrete method as follows:

考评
Module
得分 X Ratio
得分
Level
Q1
discount
Q2
discount
Q3
discount
Q4
discount
全部
Total